But whether you like it or no rich entertainers like Taylor Swift get lots of media and views. Which parleys into influence and bringing attention to a candidate or an idea.
This is the reason why anyone that wants to grow a brand and/or an idea will try to get a celebrity to endorse it.
Edit: This doesn’t mean they know more than the average joe it’s all about marketing
You don’t have to if you don’t want.
But whether you like it or no rich entertainers like Taylor Swift get lots of media and views. Which parleys into influence and bringing attention to a candidate or an idea.
This is the reason why anyone that wants to grow a brand and/or an idea will try to get a celebrity to endorse it.
Edit: This doesn’t mean they know more than the average joe it’s all about marketing
Why do others assign value to her perspective? Is she especially qualified to decide whom others should vote for?
She doesn’t decide who they vote for.
Probably because they feel aligned with her values and see her success as an indicator that she is smart. Therefore, she is someone worth emulating.