When, in 2011, Marine Le Pen took over as head of the National Front (FN) party he founded four decades earlier, she quickly took steps towards making it electable – rebranding it the National Rally (RN) and cleaning up its image in a policy known as “de-demonisation”.
No matter how her narrative is now:
From How Le Pen turned respectable (and why you shouldn’t be fooled) - Politico, I think this article is an ok overview (with some issues imo, but not in relation to her father).
Exactly .