Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
My solution to making home cooking taste better than fast food was buying a fat sack of MSG and using it in everything. Truly it’s the king of flavor.
I mean, that’s basically what restaurants do…
My friends and I were hanging out at my mates’ place (he used to work as a line cook), he made us all pasta and it tasted amazing.
Turns out the secret was to add a scary amount of butter, and then add some more.
Salt, butter and MSG is the secret behind half the restaurant industry.
Sugar too.
The calories don’t count if somebody else adds them behind closed doors.
Pretty much. But publicly MSG still has that “ooo scary and harmful” stigma to it. It’s no more harmful than salt or sugar, but some weird racism against Chinese immigrants in the 40s created that stigma.
“I ate 2 lbs of chow mein, a bucket of orange chicken, and 14 egg roll. the fucking MSG makes made me feel like shit!”
That’s pure greed at this point…Jimmy John’s is still well in an affordable range. As a rule, I tend to avoid buying food from places with surge pricing as fast food is supposed to be affordable! It’s not fine dining and as a result should be priced appropriately; they’ve forgotten their role in the food space and thus their business will live or die based on future choices.
Fast food was affordable because they paid sweat shop wages. That’s not the case anymore. In any event… I would argue with the “supposed to be” affordable comment. Just because it was doesn’t mean it’s supposed to be. As far as I’m concerned this can only be good for the health of the public- when fast food prices are at least comparable in price to healthy options.
Edit: lol at all the people comparing the US to Nordic countries. Apparently they think US franchise owners are the same as those in countries where making a profit is akin to a sin. Hahaha. They thought by raising wages, owners would cut into their own bottom lines. “Bruh, in countries where mcmansions don’t happen, this isn’t a problem.” Net profits have not gone up at all compared with the rest of the economy.
And apparently people really like their cheap big macs. Eat something else? And I’m sure many of them were arguing for livable wages over the past five years (I was). This outrage is hilarious.
Edit 2: Apparently people don’t know what “gross” means. If my costs go up, then my prices go up… and my gross returns go up to cover both the costs (expenses) and net proceeds. I’m at a complete loss at the nature of these arguments.
McDonald’s NET growth from end of 2009 to 2023 was 4.56 B to 8.47B. A 186% increase. This is roughly a 5% annualized increase. I intentionally sought pre/post COVID numbers for a reason.
In this same time the US GDP grew from 14.47B to 27.35B. Almost the exact same rate of growth at a 189% increase.
Net profits are what you’re concerned with in your arguments when accounting for greed… not gross. If anything, I’ve shown McDonalds is making less money today. But you know, feels are more important than facts.
Bruh, McDonald’s exists in other countries…
A big Mac in the Nordic countries costs like a dollar more than America, and their workers get the equivalent of like $20 some an hour, paid vacation time, and the company actually has to pay taxes.
It ain’t the labor that’s expensive.
It’s not the ingredients either.
It’s the profit rate to keep shareholders happy
If that arrow always has to go up, it’s the one thing that’s literally impossible to ever go down.
Jimmy John’s
Yeah, but their owner is a big trump fan, and for some inexplicable reason he’s paying Rudy Giuliani 's legal bills…
Their subs are decent tho and probably cheaper than subway at this point.
Man, subway actually used to be decent too. $5 for a foot long is pretty much what it was worth. And if you knew what you were doing it could have been relatively healthy.
I haven’t been in probably a decade now. But sometimes I still get JJ’s. Just wanted to mention that like a lot of big chains, we really shouldn’t be giving them a lot of money.
Nothing has made me cook at home more than fast food prices.
I mean… the reason isn’t good, but the outcome is. Maybe this’ll actually make a dent in the obesity epidemic, which fast food exacerbates immensely.
Re: the comments here I’m not for a moment buying the “too busy to cook, must eat fast food” argument or similar arguments portraying fast food as, why, almost necessary in this busy day and age! If you don’t want to cook (I don’t want to if I can avoid it, but do it anyway occasionally and usually make several days worth of dish X at a time to minimize my cooking time), you can easily go to you nearby Winco/Walmart/Aldi/etc and load up on some interesting frozen dishes for way, way less $ than the prices I’m seeing mentioned here. And I’m not talking about some kind of 1960s “TV dinner” things either - bogus stereotype of the concept. Even Trader Joe’s (where you shouldn’t shop b/c anti-union) is comparatively cheap and has super interesting frozen stuff. No time to cook tonight? Well just pop your frozen dish out of the freezer and into the microwave and five minutes later you’ve got an actual “meal” of sorts in front of you, and likely one with 1/10th the calories of that “meal” you got from McFatsos at 5x the price.
Ah, but it won’t be DEEP FRIED goodness and lots and lots and lots of volume and lots and lots of pure concentrated sugar in that totally mandatory fast food dessert. No, you’ll probably be getting a relatively (to McFatsos) small-ish portion and it probably won’t have started its life being deep-fried and it might just have some interesting veggies … and no dessert unless you explicitly microwave something else.
This Will Not Stand! Must have fat and more fat and more deep fry and more sugar … that’s a “meal” … and must have it because, er, oh yeah, “no time”. Yeah, that’s it, no time.
Americans are simply addicted to garbage food (fat/sugar) and in tremendous quantities and if they don’t get it, well now, the world is going to hell clearly.
Partial source: worked in fast food in HS (McD’s clone) for a few years and did pretty much every task there was to be done in the “kitchen”. The “kitchen” being, in that case, a grill for cooking greasy burgers and prepping greasy bacon and a deep fat fryer for frying up those potatoes in bulk and also the “tots” (same grease as the fries) and also the frozen “pie” concoctions (same grease as the fries).
Eating this crap if you have a grocery store anywhere nearby and a microwave is completely unnecessary but people do it anyway because it tastes soooo good! … because of grease and sugar.
OK if you’re on the road all the time, a trucker or on an extended road trip, you have to figure out something cheap/healthy, but pretty much every motel room I’ve ever rented has come with a fridge and a microwave and I’ve had no problems figuring out a workable solution with the hardware available.
Say “no” to garbage “food” addiction and you’ll save a fortune.
I probably am gonna get a lot of hate for this. Isn’t that a good thing? Afterall processed food is the leading cause of most diseases today, most notably cancer. It’s about time organic food is promoted heavily and incorporated in the policy making.
The reason for the hate is… You offer no alternative.
I’m coeliac, I don’t get to eat outside at fast food places. But people got to eat and they might need something quick on the go… What’s your alternative? What cheap healthy meal do you offer?
I don’t get to have stuff, I can’t even buy a sandwich from a shop if I wanted to. But I can see how people rely on it.
Overdramatic headlines to try to make this more exotic and mysterious than the reality - YOU GREEDY FUCKS HAVE INTENTIONALLY TAKEN ADVANTAGE OF EVERYONE SINCE THE PANDEMIC STARTED. It was never acceptable and you finally pushed fast enough to even upset the wealthy and those who spend outside their means.
You are all broken humans. You chase endless growth without purpose, you are a disease.
I was flabbergasted yesterday when I got 2 happy meals for the kids, a mcrispy and a filet of fish, and the teller said $30. My wife and I just stared. Wtf happened. We went there for a quick easy cheap meal while road tripping. Next time we’re packing sandwiches.
It’s not just fast food. They’re getting the attention because they’re supposed to be cheap, but the price of eating out in general has jumped over the last 4 years or so.
For example: We often eat at a local barbecue place, usually getting the same order each time. (During the pandemic, we would get take out.) I don’t have the numbers in front of me, but when I looked it up a while back, I think we were paying ~$15 more now for the essentially the same order. Adding $15 on to a ~$30 order is a huge increase, as a percentage.
In general, our dining out expenses have gone way up since the start of the pandemic, but we aren’t eating out more often or ordering more extravagant foods. The prices have just gone up. (When we go out for meals, we go to a mix of fast food and casual dining places, some with counter service.)
And itll be spun into blaming the cost on pay increases of the workers
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If you can eat at a nicer place for the same amount of money, why would you eat at McDonald’s?
Convenience and familiarity, mostly. If you go to a McDonalds you know exactly what you’ll get and you’ll be able to get it pretty quick.
If you go to a McDonalds you know exactly what you’ll get
A poorly put together “meal” that very likely has been sitting under a heater for a length of time unless you went there when it was busy. And if it was busy, the chance for mistake is high and it’s going to be sloppily put together. What so you can save a few minutes? Most places do take-away… so you call them, place an order, pick it up. No sitting 10-20 minutes in drive-thru. And you got more food, better food, for the exact same price and you probably got it faster on take-out. And dining in… you wait a few minutes… how do you not have a few minutes?
And who actually cares about familiarity? That’s either saying, you go to that one place way to much and your food choices are predictable and boring. Or you’re highly susceptible to advertising. And really, those two things aren’t mutually exclusive.
What is with all this judgment in this thread jfc I don’t even eat fast food anymore (once maybe twice a year if that?) and it is wild how y’all are acting towards people.
Name one burger joint that doesn’t have exactly what mcds has and more…this comment is laughable.
People eat at McDonald’s because of marketing.
I’ve eaten a lot of burgers and fries in my life and can’t think of a single place that replicates a McDonalds burger and fry. Having the same menu item (as in a “double cheeseburger”) doesn’t mean anything as they all taste and look different from one another.
I hate McDonalds, but on roadtrips they are usually a godsend. A lot of them still have a play place which lets my kids be monkeys for a bit, and the Happy Meals give them a shitty toy to occupy their time for the evening.
It sucls, I don’t eat there, but McD’s has its place.
I would rather spend that money on a local burger joint. Give me a single named joint with a generic paper bag with grease stains on the outside.
Unfortunately, so many local burger joints have a “flagship” burger featuring a Sysco patty, cheese, lettuce, tomato, and onion for $17, sides extra.
I know a Sysco burger when I see one. Normal burgers aren’t chode cylinders; Sysco burgers have goddamn right angles. They taste like they’re about 40% gristle. It’s basically just the “technically beef” parts of dollar store dog food pressed into the vague shape of a burger patty. The paper that separates the frozen turd patties is better, both in terms of flavor and nutrition. Fuck Sysco burgers. If Sysco reads this and doesn’t like what I have to say, they can go fuck themselves until their asshole is as fucked up as a Sysco burger eater’s asshole 93 minutes after their shitty lunch.
Sysco has variety in their products. I just checked and they apparently have 128 different beef patty SKUs: https://shop.sysco.com/app/catalog?q=beef+patty&BUSINESS_CENTER_ID=syy_cust_tax_meatseafood&ITEM_GROUP_ID=syy_cust_tax_meat
Though I’m sure a lot of them are just variations on leanness and package size. Point is, unless you’re going to a specialty place, any restaurant is going to be buying Sysco patties (or at best, Sysco ground beef packs and hand-formed into patties) but the nicer restaurants are going to be using the better choices, and the shitty places are going to be using the cheapest ground beef formed into a cylinder and frozen.
Boycotting McDonalds and KFC over their support for the genocide in Gaza is a good idea anyways. Unless you want to feel like eating the meat of little children.
Going vegan in the midwest has made avoiding fast food way too easy.
Especially when saying “no cheese” 8 times means you will definitely be getting cheese
My wife and I made a pact never to return to TBell after they messed up 5 consecutive orders. The final straw was them putting meat in her potato+bean crunchwrap…
The ridiculous part of this is that fast food is already subsidized by cheap corn, soy and dairy so their customers are getting screwed at both ends. I’m guessing we’ll see record fast food profits soon if we haven’t already.
I wish we’d end corn subsidies… They put it in everything. Just move those subsidies to hemp so people can have real sugar. Hemp would be there much better crop to subsidize since it does everything.
Conservatives gonna use this to justify shooting down minimum wage raise smh.
They’re going to blame minimum wage raises, even though it was happening before the minimum wage raises, and in states where the minimum wage wasn’t raised at all.
