• @Steeve@lemmy.ca
    link
    fedilink
    English
    21 year ago

    No it isnt, Cambridge Analytica was a data leak through a Facebook exploit, advertising companies don’t sell data because it’s more profitable for them to be the only ones with it.

    • Betty White In HD
      link
      fedilink
      English
      61 year ago

      I don’t think so it was not really a leak through an exploit. Data was collected by one party through Facebook was bought by CA and then used mainly for targeted political advertisement.

      https://en.wikipedia.org/wiki/Facebook–Cambridge_Analytica_data_scandal

      advertising companies don’t sell data because it’s more profitable for them to be the only ones with it.

      Like hell they don’t. How do you think they monetize your data in the first place?

      • @dan@upvote.au
        link
        fedilink
        English
        8
        edit-2
        1 year ago

        It wasn’t an exploit, but it was data scraping via the API. That’s why the API is so locked down now - for example, you can’t create a third-party FB app any more.

        How do you think they monetize your data in the first place?

        It’s all ads. No data is sold. It’s not the data that’s monetized; it’s your attention.

      • @Steeve@lemmy.ca
        link
        fedilink
        English
        01 year ago

        I don’t think so it was not really a leak through an exploit. Data was collected by one party through Facebook was bought by CA and then used mainly for targeted political advertisement.

        Yeah, so an exploit

        How do you think they monetize your data in the first place?

        Advertising. Did you not read my comment? Have you never looked at their earnings?