If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.

That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.

Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.

  • RadioRat (he/they)
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    131 year ago

    Three times a month for a long term relationship seems really low to me. Over a decade married and ~3-5x a week.

    • @Swallowtail@beehaw.org
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      251 year ago

      https://www.nbcnews.com/better/health/how-often-do-happiest-couples-have-sex-it-s-less-ncna828491

      Once a week or so is the average. I’m at about the same amount of time in a relationship as you and we’re about once a week. Personally I feel like sex is nice but it takes time and effort and I’m not always in the mood to spend time pleasing someone else (and I’m not going to initiate unless I’m willing to do that). I could see myself having sex a little bit more often if I had a better work-life balance where I felt less pressed for time. This gets me thinking that I should check in with my partner about this topic though!

      • @mycatiskai@lemmy.one
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        61 year ago

        It isn’t ideal but working 5 days a week on opposite schedules once a week is minimum and one week there is a natural occurence that makes one of us feel not super into sexy times.