Because one in ten toys turns out to be one that they love. It’s never the one you expect.

But there’s only one in ten boxes they don’t love.

If you just gave them the box, they would ignore it just to spite you.

Cats love ignoring things. The toys make them happy.

Can confirm

I just bought that same cat bed!

To get more boxes?

You buy them to get the boxes they come in. Du uh

Mine will only play with the white translucent caps of cheap bottled water packs. The half-high plastic saving kind. No other variation is accepted.

Because Big Cat Toy has convinced us that buying toys for our cats is important.

It’s the little things they love you for.

With mine it’s a coin toss between the box and the plastic wrap inside.

My baby and cats are the same lol

Because they mostly come in awesome boxes!

This also works well with small children.

Yeah, my cat prefers an eraser over most of her fake mice too.